How can I promote a new product for Google?

Would Google succeed more if it aggressively promoted new products using its massive search user base?

• This could include a new product in travel, Google Me, etc.  Or has this already happened before?  So far it seems like many Google products have been launched separately, though some like Maps get a link at the top and sometimes appear in general search results.  Related question is . This is a follow-up question to .

• Answer:

  Google already does this. For example, Google+ has received very aggressive promotion through Google search and other products. This was almost certainly the wrong idea for Google. It is not a good use of the promotion resource. Promoting your own product is an alternative to ads—promoting someone else's product. Google is the best company at ads. Therefore, when it decides to promote its own product, it is effectively giving it marketing budget in foregone ad revenue. If Google were to consider whether it makes sense to buy a bunch of ads on Bing or on TV for Google+, the answer would unquestionably be an emphatic no. Therefore, it makes even less sense to promote it on Google. Instead, Google should give new products funding that the project can use in any way it sees fit, including purchasing ads on Google. Google might offer a small (20% or so) discount to such internal customers if there is a concern about these internal projects deciding to use competing products. They would then be forced to calculate standard metrics such as cost of user acquisition. Cost of acquiring a retained monthly active user for Google+ would then be atrociously high, and the team would know that a better way to deploy these resources is by directing them towards product changes. Without this sort of accounting, cross-promotion looks free, despite being expensive. An exception needs to be made in this reasoning for unsold inventory. If Google wouldn't be able to sell some ad inventory, then it makes sense to use it for cross-promotion. PS If you think that the space in the header of every page that Google uses to promote Google+ is not "ad space", I'll be happy to take it for free and use it for a link to my product instead of Google+. In fact, there would be plenty of people who would pay for it. Quite a bit.