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What is the purpose of UNICEF?

Marketing Communications: If a business's purpose is to transform the way people buy, what's the best four word purpose statement for this business?

  • In our consumption driven society where companies are pushing for their product sales, on the flip-side the wisdom of buying with a purpose OR buying to create value has been lost. This organization has taken up the task to reach out to various buyers in our society like purchase professionals or others and through outsourcing, consulting or coaching workshops help them be wiser, smarter, organized, happier & sustainable buyers. What could be the best way to express this purpose in upto 4 words, for ex. "Buy With Purpose", in a way that it connects with decision makers in prospective companies to see this procurement consulting business with a difference.

  • Answer:

    Dissect A Consumer's ...

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Evolving the Value Proposition.

Lawrence Black

If the purpose is 'transform the way people buy' and it works in five words, there's no need to find another way of saying exactly the same thing in four words.

Ian Thomas

Efficiency with a purpose. Often times when consultants come in, we can be viewed as pushing unnecessary change, or our own ideals. Once that part is addressed, showing them the value of how to be more organized, happy and sustainable buyers would have to be applied for actually getting to know what the problem is they are facing, and how to solve it while making it a meaningful change. It is also best to have a working case study to be able to back up your statement and goals. Overall think things through from their shoes, the amount of stress they may be under, the many things that weigh heavily on their mind and allow the value of "Efficiency with a purpose" to reflect in these things. Hope that helps some.

David Yarde

Sticking to the Value Driven Philosophy A bias for value and action.

Subramanyam Pidaparthy

I thought of the following - 1. Are you buying value ? 2. Celebrate the buyer within. How do these feel ?

Mayank Pincha

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