What is an integrated marketing campaign?

What are some cost-efficient pieces of MRM (marketing resource management) software?

  • Seeking an integrated solution for campaign management solution (budget, controlling, ROI) as well as budget, planning and controlling solution for all other marketing expenditures. There used to be some good opensource solutions ( been bought by commercial vendors);  apart from assetlink I have hardly seen any new solutions

  • Answer:

    Have a look at http://www.allocadia.com  Great solution for planning, tracking and measuring marketing investments.

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Hi there, We (Orbis Global) offer a very cost-effective MRM solution - calendar, budgeting, digital asset management, workflow, copy and creative approval, capacity utilization and content localization. Please have a look at http://www.orbisglobal.com for more details. If you have any questions, please feel free to email me (c.kirby at http://orbisglobal.com) We have a bunch of videos and articles for you to watch and read at the site as well, free of charge. Cheers Craig

Craig Kirby

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