How old do you have to be to get paid on associated content?

What are possible monetization strategies Hollywood can use to ensure viewers get high quality content and content creators get paid?

• Ari Emmanuel states that revenue would drop from $100bn to $40bn if Hollywood switched from subscriptions/ads to an a la carte option. Television quality content is expensive to produce. Anyone have an idea how it can work for everyone? Read "Monetization of the Movie Posters".......for a new idea. http://allthingsd.com/20120530/ari-emanuel-live-from-d10/

• Answer:

  It is working just fine, really. I mean, everyone wants everything to be much cheaper, but that is true of all things, and, without being facetious, our insatiable desire for more cheaper now now now will be our downfall. It's just entertainment. It's not a fundamental right, you are most likely better off without it really, so this idea that $25 a month for HBO is outrageous is really just silly.  Tickets to 'The Book of Mormon' are well into the hundreds of dollars right now, that seems to be OK, supply and demand and all, but $75 a month for hundreds of channels is somehow considered offensive and broken. Every one seems so sure that their aesthetic is the right one, that the injustice of paying into a pot that funds both Mad Men and Jersey Shore would some how be fixed by replacing it with an a la carte system that could never dream of a risk like Mad Men, as if we the viewer think we are capable, or that any one really, is capable of picking hits reliably. Sigh. Show business is one of the riskiest businesses out there, sure the upsides can be huge, but the vast majority of projects barely break even and many lose epic amounts. Pay into the bucket as best you can, steal what you have to via torrent, and really, realize that things are just fine.