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How many Google AdWords promotional codes can be used?

While using utm noverride tags, does Google Analytics only attribute original visits from Adwords or would these sources also be properly attributed if nooverride is used in other custom URLs?

  • Question regarding giving credit to the original offline referrer when a visitor completes a goal online. I am trying to set utm_nooverride=1 in URLs we are using to track leads from radio, posters and other offline sources. Each of these sources will use a custom URL redirected to a URL tagged with a utm_nooverride=1 and other parameters. My question is, does Analytics only attribute original visits from Adwords or would these sources also be properly attributed if nooverride is used in the URLs? Also how long is the cookie which tracks this is set. Can we customize its lifetime?

  • Answer:

    utm_nooverride=1  will maintain the original referring campaign regardless of whether it's Adwords or some other one as long as links are properly tagged with campaign parameters. Campaigns are tracked for 6 months by default, you can use _setCampaignCookieTimeout() to adjust this More details: https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingCampaigns

Carmen Mardiros at Quora Visit the source

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Also how long is the cookie which tracks this is set. Can we customize its lifetime? As Carmen said: Campaigns are tracked for 6 months by default, you can use _setCampaignCookieTimeout() to adjust this My question is, does Analytics only attribute original visits from Adwords or would these sources also be properly attributed if nooverride is used in the URLs? I don't know if I understand this question. What do you mean by 'original visits form AdWords'?

Lukas Oldenburg

The utm_nooverride=1 tells GA to ignore the source and so any cookie that user has containg a campaign will not be overwritten. If that user is a new visit it will register as a direct visit, if they have previously arrived via another medium/source then that will be registered as the source.  For instance if you are directing AdWords traffic at URLs with nooverride, the source will be ignored, although you may get funky results in your Click data if you have autotagging turned on, since those clicks won't register as visits in GA.

Mark Edmondson

Mark Simchock

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