Google AdWords: What are some great examples of embedded sitelinks being used?
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Answer:
Within the competitive water damage franchise industry, there are three major questions a potential owner has before considering. And they are ... cost, training/support, and territories. Our adwords ad was customized to address these at a glance using sitelinks which take the user directly to the section of the site they want. The CTR jumped a significant amount and quality score dropped for these. Time on site and engagement jumped as well. Here's a picture of one of the ads.
Scott Clark at Quora Visit the source
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