What are the key benefits or disadvantages of Google+ for the B2B space?
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If you work for a B2B brand, are you using Google+ to interact?
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Answer:
There is a great blog post that addresses just this topic. Check out: Should B2B Businesses Care About Google Plus on Future Simple's small business blog Growth University http://www.futuresimple.com/blog/google-plus-for-b2b/
Jordan Witkov at Quora Visit the source
Other answers
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Aniekan Okono
I actually wrote a blog post about this very topic. Basically, my view is that even though it may be difficult to find people and really have a strong presence as a B2B company on G+ at this point due to the relatively small user-base, there are some things you really won't want to overlook. If nothing else, because this is a Google product, I predict that there will be even more serious SEO implications behind Google+ brand pages than there already are now so definitely keep an eye on things over there on G+. Here's a link to my full article if you want some of the other details http://www.godfrey.com/How-We-Think/B2B-Insights-Blog/Social-Media/What-You-Need-to-know-Before-You-Create-A-GooglePlus-Page-for-Your-B2B-Company.aspx
Andy DeBrunner
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