How to integrate Salesforce with php?

Are there affordable Google Adword tracking tools out there that will integrate with Salesforce?

• With Salesforce retiring Google Adwords by May 2013, we need to find an alternative to keep track of how well our google adword campaign is performing. In other words, we want to track if our google adwords are converting into leads, and whether those leads close or not so we can track ROI. Are there any affordable tools out there that we can use to keep track of this? I know their website mentions Marketo, Pardot, and Eloqua but these solutions are too expensive for our start up budget. We would ideally like something $200 or less per month. If they are able to track other stuff such as Social Media performance, that would be awesome!

• Answer:

  I'll preface my answer with the fact that I haven't worked with Sales Force for 4 years so I'm assuming the system is still similar. Back in my day...before sales force had Adwords integration, we needed to do everything custom. The good news is: it's stupidly easy for someone with a small amount of coding knowledge. The process of a sales force web to lead form works like this: 1) you insert HTML into your website that is provided by sales force 2) the form POSTS data direct to sales force and redirects the user back to your website The trick to Adwords tracking is to inject your tracking URL's data into hidden fields in your form which can either be done with your server side scripting or with JavaScript. The process will work like this: 1) append tracking URL's in Adwords, unfortunately this has to be done manually. I.e. http://yourdomain.com?adwordsCampaign=MyCampaign 2) add a field to sales force web to lead form called adwordsCampaign and make it hidden 3) add a script to your page to detect the adwordsCampaign URL parameter and set the form field value to the value presented in the query parameter 4) this should now send the campaign name to Sales Force The same process can be followed down to the keyword level. I hope this helps!