Product Marketing: How do I promote my new directory for women?
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I recently started a directory geared toward women and I am trying to find different ways that would work to promote it. I have done twitter and facebook but I know that there are women out there that I am missing.
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Answer:
Without much context on your product or target market, it's hard to say but these two articles might be a good start: http://www.pragmaticmarketing.com//resources/6-secrets-of-a-winning-product-launch?p=0 http://www.entrepreneur.com/article/76364
Nat Taylor at Quora Visit the source
Other answers
Forgive me for oversimplifying, however the best way possible is to ask your ideal customer. If you have the marketing budget to conduct a five hundred person targeted survey in your desired market of women, you may find that your customers desires and your marketing strategy are badly misaligned. Give away an iPod nano and conduct the survey via email if you have a newsletter of two or three hundred subscribers, or if you don't, consider Amazon's Mechanical Turk. Either way, your cost should be less than one thousand dollars. In lieu of that, you can always see if you can get some good, honest feedback from female co-workers or friends.
Jasmine J. McTigue
Analysis your competitors and brands you respect that target a similar clientele albeit with a different offer.
Jane Morgan
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