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How To Export Facebook Fans?

Does Facebook's Friends of Fans metric represent an unduplicated reach?

  • I've been looking at the way Friends of Fans (FOF) grow with Page Fans. It strikes me that the line seems very straight (and the ratio of Friends of Fans to Fans remains within very narrow bounds.) I'd expect (perhaps naively) that as a Page's Fan count increases, so does the probability that there will be Friends held in common by those Fans. This should result in some kind of decreasing return; whereby Fans who Like the Page later bring in fewer FOF than those who Like earlier. This raises a suspicion: does Facebook de-dupe the FOF number, or does it simply keep a running tally?

  • Answer:

    FOF represents the number of unique people who are friends with your fans, so it does not count the duplicate common-friends. However your observation about the straight line graph still holds true.

Mahesh Singarapu at Quora Visit the source

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I haven't looked at the number of data points you have, but when I have looked at it, FOF divided by fans was always a fairly consistent number which led me to believe (cynically) that it may even be an assumption. I think your idea that it is simply duplicated friends is (hopefully) more accurate. Have you tracked this on a single page as it's grown or across a diversity of differently sized pages?

Stephen Pirrie

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