Why is the use of product placement important?

Why doesn't Zynga use product placement in games like CityVille?

  • I'm curious as to why Zynga doesn't feature company-branded businesses as opposed to generic coffee shops, restaurants, etc.

  • Answer:

    There have been multiple instances of branded items in Cityville.

Anonymous at Quora Visit the source

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Other answers

It may have something to do with the 2D flat experiences of these games do not lend themselves to product placements. Brands are very picky about how they get represented and how their product are displayed and what context they are associated with.

Raja Jasti

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