Are there any tools for measuring ROI of multiple digital marketing channels using one tool?

Google Analytics does...

There are several types of Internet marketing tools: Website promotion (SEO) Contextual Advertising Banner Advertising Social Media Optimization Viral marketing Email marketing http://www.webceo.com/online-seo-tools.htm incorporate many website promotion tools in one place in order to attract targeted visitors and measure all their possible activities in terms of your site. Moreover, after deep analysis, Nelly Vinnik has made http://www.webceo.com/blog/30-digital-marketing-tools-real-mad-men-wanted/ recommended by a lot of experts and marketing gurus in 2015.

It really depends on your conversion action. Are you tracking E-Commerce or Email Signups for example? Are you strictly going for engagement or perhaps Facebook "likes"? Since you can vary your conversion action between different campaigns it can often be difficult if not impossible to actually compare and contrast the different campaigns. Say for example you're running Adwords into a squeeze page and then using email signups through Mailchimp to run a drip campaign that goes to an e-commerce CTA. The success of the PPC is dependant upon the ROI of the email campaign and conversion of the sales pages withint he E-Commerce and shopping cart functions. What I mean is that you very quickly find that all the various components are dependant upon one another, so direct comparison between campaigns isn't necessarily healthy because each of these 3 campaigns which are driving conversions in terms of sales all have a different conversion action, email signup, email click and purchase. You might be better served comparing each individual campaign by month rather than trying to go across-campaigns. Your best bet for almost anything where there is a clear sales funnel is to create custom reports in Google Analytics. E.g. measure the effectiveness of your Social + PPC and SEO through monitoring your bounce rate, conversion rate and time/pages on site. Those are the 4 most important metrics IMO. Then look to assess and incorporate the time spent, cost of management and resources and you'll get a good idea of where your customers are most likely to come from and which campaigns produce sales for the smallest marketing $. Remember though, you also need to consider the long-term implications of spending money on social, There's a branding element in Social which is very often overlooked. Visibility is very important in email too. So even though you might not get the same sales from these campaigns initially, the longevity of your brand can be a good reason to invest in these types of marketing/engagement campaigns. Goodluck with it!

Yes this can be done using a marketing automation tool such as Act-On. You can track campaigns through to lead generation with the platform alone, or through to revenue with an integrated CRM.  I recommend against using a tool that is CRM+Marketing automation in one package, as often you will sacrifice functionality or versatility. Having all your digital marketing channels hosted through one marketing solution allows them to all connect, as a buyers journey has become more convoluted than a simple touchpoint that leads to a sale. Knowing every single touchpoint that was involved in the buyers journey that led to a sale will help you continue to fund marketing programs that are contributing to your business either directly or indirectly. If you would like to learn more feel free to book my calendar. https://www.timetrade.com/book/2YYWJ

I used Omniture for monitoring and measuring all channels including data sources for Broadcast channels, they also have the ability to track by visitor ID. I probably could have taken it even farther with Discover, their support and training is also top-notch, it requires a lot of planning to do it right. They also have a data warehouse component that you can use to export data to BI, Spotfire or some other reporting solution, but generally their reports cover most cases.

There are many tools to measure social ROI, and the world is aware of them. However, these tools shall only help you with vital stats and trends. Digital or Social ROI is beyond them – Digital is a personal media wherein every individual can create his/her own presence via say a minor status update. Brands not only earn revenue but also influence consumer sentiments, create communities and energise groups; thus the ‘R’ in the ROI is not just about ‘returns’ but also about ‘Rejoice’ created across communities and geographies.

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