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How can I increase my website traffic?

How can I increase traffic from company's blog to company's website?

  • Answer:

    First of all, the fact that your blogging is great! Research has show that company websites with blogs attract far more traffic and inbound links than company websites without blogs. (source: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx) Hopefully your blog is hosted on a subdomain (http://blog.company.com) or subdirectory (http://company.com/blog) and not a 3rd party site (http://companyblog.wordpress.com) so that you're maximizing the SEO benefit for your main company site. A great way to drive traffic from the blog to your website is to include calls to action (CTAs) with all of your blog posts. For example, "Want to learn more about <topic>? Click here for..." and then have an offer on your company website that's somewhat related to the content of the blog post. Maybe it's a free demo or an eBook. Something that entices people to click over to your main site. Your visitors are always thinking "What's in it for me?" If you want them to click a link that takes them to your main site, you need to provide an incentive for them to do that. You're already creating great content if your blog is gaining readership. Make sure you're converting that blog traffic into website traffic. NOTE: As an extra step, make sure you don't just stop at directing them to your main site. If you have an offer that's enticing people to visit your site, make the visitor fill out a basic form -- like name and email address -- before they can access the offer. This allows you to follow up with that person later. "We saw that you signed up to view... Would you be interested in...?" and move them down your marketing funnel towards sales.

Hartley Brody at Quora Visit the source

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Other answers

As others have answered here, it's best to host your blog directly on your company website. This will generate maximum SEO benefits for your main site. Additionally: Include great call-to-action buttons on your blog, directing visitors to your main homepage, or specific landing pages on your site Create a clickable banner on your blog to your main homepage Host interactive actions on your website, like http://wshe.es/11g9m7Z, and write about them on your blog, directing traffic to them

Krista Bunskoek

Ideally the best approach is to have the company blog already sitting in the company website so when visitors do land on the blog they are already there. Sometimes companies use external blogs that sit on a separate domain that typically ends up leading to more work in the long run. The only thing you can really do is adjust the links on the blog and create a navigation that mirrors your company navigation to entice people to visit other pages. Put up banners in the posts, the header and the sidebar to offer visitors more opportunities to channel over. This also depends on how much traffic your blog is generating because it can sometimes be a numbers game as well.

Maciej Fita

I   founded a startup and we had the same problem. We did a lot of content   curation and sharing, however, cudnt get the traffic numbers. To solve this issue we   came up with http://sprd.in     Its a simple tool to drive traffic with each link you share. Please check   us out and tell me if you agree with the problem we are solving. We're   currently in beta so everything is free! http://sprd.in [This is in addition to the points mentioned in other answers]

Tejas Sangoi

To direct the traffic from the company's blog to the company's website one can do many things like applying the linking buttons or providing a contact from which will be quite beneficial if the reader fills it as it will directly link it to the website or another one is provide the news letter subscription so that if the reader subscribe it he will be updated with the regular mails related to the companies regular activities.

Ravi Garg

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