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Browser Cookies: An advertisement follows me across the Internet; how can I send it a restraining order?

  • There is a particular advertisement that upsets me, and I find its repeated presence in my life offensive. Unfortunately, many websites' advertisement algorithms continually pester me with it. I know there are ways (AdBlock) to eliminate nearly all advertisements, but I want to support the websites I visit who run ads to sustain themselves. What I do not want is to be haunted by this product's imagery as it follows me site to site.

  • Answer:

    The individual website algorithms are not to blame for this advertisement following you across the web. These websites sell your ad impression in real time via ad exchanges. This advertiser is following your cookie across ad exchanges an bidding on each impression it sees for you. The easiest way to stop seeing this ad is to clear your cookies (and don't visit their site again). As far as a restraining order goes, the IAB's version of this is the Ad Choices icon that you often see in (usually) the top-right hand corner of an ad. Next time you see an ad with this icon that you don't care to see again, click on the icon. From there you can navigate to an opt-out page that will allow you to, you guessed it, opt-out of behaviorally targeted ads. This opt-out will only last until the next time you clear your cookies.

Tim Conley at Quora Visit the source

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Use a tool such as or , instead of an ad blocker, to filter "creepy" ads while still helping to support your favorite sites. (Find a tracking protection tool that works with your browser: http://www.aloodo.org/protection/) https://support.mozilla.org/en-US/kb/tracking-protection-firefox is built in but currently you have to dig into "about:config" to turn it on. Don't bother with "Ad Choices" or advertiser opt-out forms. They're complex and time-consuming, and don't affect the most annoying targeted ads. Manually deleting cookies is also time-consuming, and a good tracking protection tool will do the equivalent for you. The problem of ad blocking gets a lot of attention, but (http://digiday.com/platforms/what-is-data-leakage/)  is a much bigger deal. Original sites can get more revenue for ads on their high-quality content when ad networks aren't taking their audience  data to track users to fraudulent or infringing sites.  But that depends on users choosing tracking protection instead of either no protection at all or an over-reaching ad blocker. More: http://zgp.org/targeted-advertising-considered-harmful/#solution-tracking-protection

Don Marti

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