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What is a facebook page?

What is better - A Facebook brand page with multiple tabs or a brand creating Facebook pages for key consumer segments?

  • I have a client who routinely receives negative consumer feedback on their Facebook wall.  Thus, they have created separate Facebook Pages for campaigns engaging youth and moms.  With a new effort reaching out to seniors we're debating if it should have a separate Facebook Page or a tab on the main corporate Facebook Page.  I prefer the Google strategy - separate Facebook Pages for key efforts/products/campaigns that link to each other but trying to see both sides.

  • Answer:

    You are correct. I'd definitely create separate pages for separate segments. Your goal is to have someone arrive on a fan page, take a look around and say to themselves, "This is EXACTLY the kind of information I'm looking for."

Joan Stewart at Quora Visit the source

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