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Internet SEO marketing question?

Can SEO still be considered a profession when it is now so entwined with Internet Marketing and Social Media?

  • I have called myself an SEO Manager and Consultant for years now, but nowadays I spend just as much time doing Internet Marketing and social media.  I have started changing my title, but has the once clearly defined subset of SEO now become a by-product of a good Internet Marketing Campaign?

  • Answer:

    I'd offer that if you think of it from the other perspective, the answer to your question is clear.  Can marketing, online product development, and engineering organizations in a company really be effective without SEO being inherent? Sure someone can have expertise in search and a fundamental understanding (a mindset) for how search works, how consumers search, search click streams, etc. but SEO is handicapped without being ingrained in your social media, blogging, PR, product/market fit research, development roadmap, etc.  Can you have great organic rankings without it being so ingrained?  Of course you can, but you are wasting resources trying to convince, educate, and prioritize SEO related considerations if SEO isn't part of the DNA. I think of SEO not as a marketing channel but an increasingly fundamental skill.  Where once you put Excel on your resume because you knew how to use it, and that gave you an edge over competitors for a job who did not, today SEO is that skill. I'm not going to hire you because you are "an SEO;" neither am I going to hire you if you aren't

Paul O'Brien at Quora Visit the source

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Other answers

I believe Internet marketing is the major umbrella and SEO is a facet of that. Then under the SEO umbrella, you have social media, which is it's own thing, but the two are integrating at a lightning speed. Nonetheless, that doesn't mean you have to change your title to Social Media Marketer. Plus, there are very few SMMs that can do SEO (well), so it's more beneficial in my opinion to be an SEO.

Amber Evans

SEO, SEM, Social Media Marketing, and all that, are basically forms of Content Marketing. SEO is inherently part of it, as Paul (O'Brien) has mentioned, and as long as Search Engines remain not just a business, but a crucial part of postmodern life, then content and other forms of marketing will remain part of this growing industry. The bottom line is that businesses need promotion, and the Internet is now a main avenue for this.

William Flanagan

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