How to make SEO url?

Does the / at the end of a URL make a difference for SEO?

  • Someone said to make sure not to include the / in the link as it'll redirect as if it makes a difference in SEO and redirection. True or false?

  • Answer:

    Short answer: Yes it can make a difference Long answer: It depends on how your site is set up. The ending forward slash (/) versus no ending slash can be viewed as totally different pages by search engines if both pages resolve, or return a 200 OK header code. If you have any links pointing to the different variations (either internal or external) search engines will see two seperate versions of the same page. Where this significantly can affect your site is when you have a number of external links pointing to both pages (with and without forward slash). This presents a problem for search engines, who are trying to understand which URL they need to display in the search results pages. Often times these two URLs end up competing against each other, effectively splitting the power of each page and hurting your site's ability to organically rank in competitive niches. To avoid this issue you have to send a strong signal to the search engines, telling them which version of the URL is the "official" version. There are two main ways to accomplish this: 301 redirection via apache/php/asp/javascript/meta refresh rel=canonical via your page meta tags

Kevin Bossons at Quora Visit the source

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Other answers

Building on Kevin's answer, the duplication caused by trailing slashes (or not) is a fairly significant problem which does have simple fixes, however the underlying reason for linking to the correct URL is interesting: Because search engines can not infinitely pass link equity between documents (otherwise every webpage would have an infinite link equity score), there is a proportion of degradation with every link or redirect. For instance, if a page has a link equity score of 100, and 1 outbound link, a search engine will degrade the equity by (say) 10% and pass a link equity score of 90 to the destination page (i.e. http://www.slideshare.net/kiwialec/technical-seo-presentation-from-london-affiliate-conference-2014/12). Google has said that with each redirect, there is the same amount of degradation as if a link was used. So if you have a page with a link equity score of 100 and link to one URL which redirects twice before getting to the real page, the destination page will only inherit a link equity score of 72.9 (100*.9^3). [these examples assume a degredation of 10% per link/redirect - this is nothing but a guess/easy number to do maths with. The actual number is probably different] By linking to /travel/ and letting it redirect to /travel, some link equity vanishes. There is some empirical evidence which shows that passing link equity to a destination page through the use of a canonical tag has the same amount of degradation as a redirect. TL;DR: It doesn't matter whether your site uses trailing slashes or not, as long as (a) Duplication is not caused by adding or removing the slash; and (b) You only ever link to the true URL.

Alec Bertram

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