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How can I promote my new product outside of the US?

How can I create an online contest to have people promote my product on social media sites, then validate the winner?

  • I am trying to create an online contest that will help get the word out and promote my product. I am looking for a way to have people promote (tweet/post/blog) about my product and the person who generates the most buzz receives a prize. I'm do not want to pay for a product or service to accomplish this. I will have a small but worthy prize for the winner as incentive.

  • Answer:

    Since my answers are free, I'm just going to type as I think. And then eat lunch. Your objective is to have people hype up your product. The channels you've identified are: Twitter Facebook Blogs You want to have a contest for generating buzz. So you'll need some type of metrics. What counts? How much is it worth? You'll also need some time of prize. What can people win? The last question drives at the fundamental issue here. Why would anyone want to promote your product? What's in it for them? Tom's Shoe's is a good example of something that people 1) want and 2) let's people know that they're socially conscious. http://simplymeasured.com/blog/2012/04/how-aol-and-toms-shoes-used-social-media-analytics-for-social-good/ A quick googling of your name reveals that your product is probably some type of yoga mat with magnets in it that prevents it from unrolling. OK, not quite free shoes for developing countries -- but sellable. So now you've got to figure out the "what's in it for them" bit of it. This could be social validation. It could be an actual prize -- although it seems that you're 14K away from the neccessary funding to completely this -- so free product is out the window. It could be something to do with you (e.g., hey everyone this is my great friend bryan, and his yoga mats, please support him). I think though what you're looking for is an insight into the mind of yoga person. Something that they know, that non-yogies (like me) don't. Something that connects them with each other and to a degree separates them from all other people. It really doesn't even have to be related to your magnet-mats-- since while functional, it's not sexy enough for me to brag "hey friends, check out my mat. it has magnets boo yah!" You should be asking yourself: Am I selling yoga mats with magnets? Am I selling yoga mats? Am I selling yoga? Or am I selling a smart and spiritual lifestyle? Let's pretend for a second you're selling a smart and spiritual lifestyle. (Magnet-mats are still your core product.) And let's pretend for a second that instead of having a contest, you're building a social tool for people to express their lifestyle and find other people with similar lifestyles. At the heart of this tool is a brand. That's your brand. And your brand occasionally incentivizes its brandites with cool stuff. I realize at this point I haven't exactly answered your question. But I hope I was able to reframe it for you in a way that is helpful. Good luck! Namaste.

Brad Barbin at Quora Visit the source

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The simplest way to generate buzz about your product or brand by using online contests is to use a third party app. I know I'm biased, because the company I work for makes social contest apps... but i keep hearing from our customers how much headache we've saved them.... Social contests, like Wishpond's http://bit.ly/VVTOrY include voting contests, sweepstakes, photo contests, photo caption contests, and more. They work on Facebook, Twitter and your own website. By having the contest on your Facebook or Twitter, it creates more virality. When someone enters your contest, a post is automatically created and it goes to the entrants' facebook feed or twitter timeline. If you can create a cool contest (it doesn't have to have a large prize), that really connects with your market, you'll be surprised at just how successful you can be. Check out some of our client case studies: http://corp.wishpond.com/customer-case-studies/ like Diamond Candles, who gained over 30,000 new leads in just 6 weeks...

Krista Bunskoek

Organizing a contest on Facebook is one of the promotions you can set  up in order to engage you fans and to attract more people. A contest  can be an implemented part of your social media marketing strategy which  aims to improve your business success and to spread the word about your  brand. Being a part of marketing strategy, a Facebook contest has to be  well planned and well organized promotion, in order to achieve success.  Here are some basic steps you should follow when organizing a  successful contest on Facebook: Step one: Define your goal Since a contest is organized as a part of your social media marketing  strategy, it has to be organized with some purpose. The goal of your  strategy should be achieved through the contest you are about to  organize. Have your ultimate goal in mind, in order to come up with a  campaign that will ensure the realization of that goal. Setting up a  goal will later be a good reference for comparison of the planned and  achieved results which will help you shape your marketing strategy in  the future. Step two: Plan and design After you have set up your goal, plan the outline of the campaign.  You have to plan you campaign into details, so that you would know how  to organize it and what assets you need for the organization. Read the full article here: http://www.hisocial.com/blog/en/steps-to-facebook-contest-success/

Albert Mora

Hey, Tripti. You could use Google Forms for creating such forms and then placing it on Google Cloud, circulating the link by means of attractive posts on various social media sites . You can create a page for your product, ask your acquaintances to like it. Then you can create posts , design them attractively, attach the link for the Google Form promoting the contest . Again ask your friends to like and share the same. Facebook being the most viable option because the mass in India is most acquainted with Facebook. Also, mention the prizes alongside to attract people. Take help from your friends and relatives and ask them to share it multiple times. Remember preparing an eye-catching write up for the posts which should be very long or bugging otherwise you may lose the attention of the mass. I hope this helped. :) Thanks for the A2A.

Priyanka Chandak

Hello, Initiating some Contests in respective of your requirements can help you. Running and managing any contest becomes easy if you use some tool which is specialized in doing that task I work with Apps Mav and we create Contest and Campaign tools. We provide a FREE Facebook apps Package in which you get a combination of Contest and Campaign apps. See it here:  http://on.fb.me/1buJVEy All our apps have an in built sharing button which makes them a Social sharing tool and it posts a short app generated story on the walls of contestants, which will increase the virality of your product. You can customize them as per your requirement. In addition to it, We have a "Share and Win" app which enables you to initiate a contest, where Fans just have to share details of your product in their own timeline in order to stand a chance to win. See it here:  http://bit.ly/1o457b6 Hope this helps Joy Sharma Apps Mav

Joy Sharma

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