How can someone advertise for a site with 3,000+ visitors per day without using Google AdSense?
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We're currently using Adsense and consistently make 20 dollars a day but I want to have a back-up plan. I am not very willing to allow Google to be the main source of revenue for the website after hearing all of these stories and tales of Google disabling Adsense accounts with no formal warning.
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Answer:
Since you have low traffic, even Google Adsense won't help you, simply because you don't have alot of inventory to share...even assuming 100,000 visitors a day and 3 page views (I'm being generous), you're looking at 300,000 page views per month with an eCPM (amount you earn per thousand) of $1 (again being generous here), you might make $300-$400 a month. I'd suggest you figure out either affiliate products you can promote regularly to your audience, but you have to change the ads...you can try out things like: http://viglink.com http://skimlinks.com http://lslightning.com (LinkShare's new attempt, very much in beta testing though) I'd use these mostly to test out the best affiliate offers that work at your site, then go direct to the top ones via networks like http://CJ.com, http://LinkShare.com, http://Shareasale.com, and even http://Pepperjam.com if there's a good fit) These are not likely going to compete with Adsense in terms of revenue and ease of use (ie, plug and play), but honestly, if you want to increase revenue get to know your traffic and test instead of relying on others, because you don't have the volume of traffic to warrant much revenue. Your likely best solution is finding good affiliate programs to promote regularly, requiring you to test and tweak, and not just sit back and wait for the check (though with AdSense, you should also do considerable testing on where you place your ads on your page, and optimize for clickthrough and sellthrough). The real solution for small sites is to create your own product, which might sound crazy to you, but the margins are higher, and for niche sites, this is usually the ultimate goal, because you are always going to be receiving a portion of clicks and sales that work better with larger amounts of traffic. So get more traffic, and test AdSense against the sites mentioned here and in other answers, and maybe try http://adbrite.com, though some folks love it and others don't, it does optimize for you.
Declan Dunn at Quora Visit the source
Other answers
Chitika (http://chitika.com/) is definitely worth looking at as a backup to Adsense. The ads are targeted based on the search keywords that a user used to get to your site, so it works well if you've got lots of traffic coming in from search engines. And you can run both Chitika and Adsense ads on the same page, which might be a good way to test the viability of Chitika ahead of time. If you get most of your traffic from Google (and most good Adsense site do), getting a Google penalty (having your site removed from the index or demoted in the search results) is a bigger risk than having your Adsense account disabled. Because without traffic, not even Chitika can save you.
Patrick White
I truly do like Google - but I had heard the horror stories, and now I've seen one first hand for a client of ours. After one month, we received a notice saying we were guilty of click fraud, and they shut it off. We appealed on behalf of the client, and they still banned them from adsense. All of the money they were entitled was taken (or rather, not distributed to them), and no explanation was given other than they might be click frauding people. The website is a reputable business, with an online history over 10 years long and never so much as a complaint from advertisers. The down-side is not the money that was lost, it is the not knowing why they've been black-listed, plus, not having that inventory back for their other paying advertisers who could have used it. So that being said - until Google becomes more transparent, I haven't been able to recommend them to any of our clients. We do a lot of business with them on the AdWords side, and I was actually one of their Beta testers before AdWords - so I like Google as a whole - but there's something not right with AdSense. Although I don't have much to any experience with the following, these are other networks that have been recommended to me when I've shared our clients story: OpenX Marchex/Industry Brains Pulse360 AOL Advertising/Quigo Kontera InfoLinks Vibrant Media Good luck!
Michael Hubbard
There are various platforms available that can earn you good income like chitika, infolinks, kontera, etc. (Usually they don't recommend using them with another similar ad network as you can see in the comments by their official reps at: http://nabtron.com/using-kontera-and-infolinks-together-on-same-site-page-at-same-time/ ) However, I would recommend you use only adsense and start your own website ads as alternate and also start having your own products to sell.
Nabeel Khan
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