Why is 'Shrink URLs' function missing in the latest version of Twitter for iPhone app?
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In the latest version of Twitter for iPhone app (version 3.3), 'Shrink URLs' is missing. Is there any reason for this omission? Left: Old tweet compose screen. Right: New tweet compose screen.
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Answer:
URL shortening is now automatic and canĂ¢t be manually controlled. It uses Twitter's own URL shortener (http://t.co) which is believed to be more secure. You can read more about it here: http://support.twitter.com/entries/109623 Twitter for Mac also includes this automatic URL shortening.
Michael Rasmussen at Quora Visit the source
Other answers
Link shorteners can provide incredibly useful analytics for Twitter users. e.g. Who clicks on Twitter links, where are they from, which messaging is most effective. While it's a little user hostile -- especially if you've invested in your own custom short URL for branding purposes -- it's a way for Twitter to capture and analyze A LOT of data about the link economy on their platform. Which comes in handy, by the way, when you're trying to figure out a way to make said platform pay for itself.
Than Tibbetts
You can get my App shrinkURL from the App Store which precedes the twitter shrinkurl fuction, it's free and runs on iPhone, iPad and iPod Touch and allows you to create a short url from the likes of http://bit.ly and http://j.mp. I'm working on a huge update too with many more features (including the google shortening service) so grab it while it is still free via http://macjasp.com/shrinkurl and i encourage you to request features and functionality while it's in development.
Paul Carmody
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