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How important is it for a Hollywood movie to be successful overseas in order to cover its investment costs?

  • Movies with themes like american football and baseball (assuming Cuba is not a big market, but maybe some interest in Japan) usually do not garner huge interest in overseas markets since viewers aren't familiar with those games, hence they lack a certain universal appeal. Can those movies cover their investments solely on domestic revenues? In the same vein I assume a UK movie about cricket probably wouldn't do well in the US market. What are some other topics that are hard sells to foreign markets?

  • Answer:

    According to a recent MPAA report (http://www.hollywoodreporter.com/news/global-box-office-china-international-growth-326-303324 ) almost 69% of box office revenue is derived from foreign markets, so I would say Hollywood is now extremely dependent on doing well internationally, especially on big budget popcorn flicks. Here is a great article in the Economist covering the topic: http://www.economist.com/node/18178291 I think one trend you will see is less and less comedies being produced, because comedy does not travel well internationally. What is funny in America, isn't funny in China.

Matthew Kane at Quora Visit the source

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Over 50% of revenues are now coming from overseas. Which funnily enough is causing some actors who are less popular in the US to still command big salaries due to their popularity in oversea markets.

Craig Hotchkies

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