Fourth of July Fireworks Show?

How much would a national or global brand pay to sponsor a city's Fourth of July fireworks show?

• Surely there would be a market there. So how much are we talking? Which type of company would be most apt to do so? Red Bull because they are exciting and intense? State Farm because they look after the needs of families? Pepsi because they are summer fun? Lastly, have any cities ever tried this?

• Answer:

  Yes, I live 20 minutes from downtown St. Louis and the location of the annual Fair St. Louis celebration that takes place over the 4th of July holiday each year.  Various parts of the event are sponsored by national, or local businesses.  This year, 2012, the US Bank/Enterprise Rent-A-Car Fireworks were launched from barges in the Mississippi River across from the Budweiser Main Stage.  Billboard top artists are being featured on the Budweiser Main Stage for free concerts, but you better believe sponsors are picking up the bill.  Just as US Bank and Enterprise are paying $200,000+ for three fireworks displays over the holiday.