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Through which third-party email management vendor (Vertical Response, MailChimps, Constant Contact, etc.) can you trigger emails via their API?

  • I would like activity on my website to trigger APIs from my email management vendor. For example, Joe has been on page X three times in the last week. This should trigger a call in Vertical Response (or whichever tool) to send Joe an incentive to buy some product from me. FYI - I can't use a full-fledged marketing automation vendor like Eloqua or Marketo because of confidentiality regulations around what Joe is doing on my website. Assuming I do a good job tracking all that web activity internally, can you recommend an email management vendor with an advanced API that I could use for "trigger marketing" emails?

  • Answer:

    ExactTarget, Lyris, Silverpop, and Bronto all have the feature you're looking for.  I'm not sure about API access to sending with the lower tier providers you listed.  I'm not a big fan of ExactTarget, however.  Their API is split between XML and SOAP, and their UI is awful.  Plus they're almost 2x the cost of most of the providers. A quick call or email to each one should take care of that for you.

Jeremy Smith at Quora Visit the source

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Disclaimer - I am a co-founder of http://www.trigger.ly. We have built a system that allows you to do just this. You would first set up some simple API calls for the events that you want to hinge emails on (i.e. visit website or purchase product). You would then use our campaign editor to define the rules (i.e. send email after x visits or $y of purchase value). We send the emails as the constraints are met and give you powerful tools to optimize the campaigns. Take a look.....I'd greatly appreciate your feedback.

Joe Waltman

There are many other good players. For a comparison there are a few services: http://espinator.com/ http://whichesp.com

Nazzareno Gorni

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