What is the best strategy for an ISP to go into Social Media Marketing and keep his clients engaged and encourage them to write positive comments?

Great question! Although I agree with what Jorge is saying above there. I probably wouldn't start there just yet. Reason being is that you may find todays and tomorrows customers are looking for something else to be answered. I would start by looking into some easy to use "Listening" tools. What I mean by listening tools are dashboards that allow you to follow keywords and phrases that are being used when describing your industry. For example if I was a local bar I might do a twitter search within "x" mi radius of me using the term "I need a Drink" even more broad "Cold drink" Even Broader "Drink" By doing this you can better understand the language people are using to thus allowing you to create marketing messages tailored to those findings. Listening tools I would suggest http://Socialofficesuite.com http://sproutsocial.com http://tweetreach.com After that I would test even further by teaching myself how to write the same post multiple ways using these different sales oriented closing techniques Alternate Close (offer the customer two choices, both of which are positive to the sale. You’re not asking for a yes or a no. Assumptive Close (begin to write up the sale without asking for the purchase, if they give their information they are sold” Assumptive Close (begin to write up the sale without asking for the purchase, if they give their information they are sold” Challenge Close……(Dares the customer to take action. Negative Close…..(Stress the disadvantage of failing to act.) (if the customer does nothing, their problems still exist, nothing changes and sometimes things may get worse.  If they say they can’t afford it, the reality is that they can’t afford not to get the product.  What happens if they don’t order today.  Show them the cost of not acting. Now that we have this. I would start asking the question "Where are the majority of my current and potential clients" Meaning are they facebookers, bloggers, twitter(ers) etc. Doing this will give you direction of what platform you should be spending the most time on. Although the others are important too. By starting to fish where the fish are you will better results. Agreed? once you've gotten this information now you can start testing your different posts and styles in hopes of finding what works the best and gives you the better reach. For some organizations it could be instagram photos that do that. For others maybe its facebook or google+ Social Office Suite offers a really nice workbook (Link Below) I would print out and use to get you started. You may be surprised with what you find out. https://www.box.com/s/07cfae6b9d4db2ebb24d Thank you for the question, and let me know how it works out for you Chris

Social media channels can be a great way to connect with customers. In the case of an ISP, it can be a near-instantaneous way to let your customers know of outages and other issues and a way for them to get help with non-critical areas. By making your social channels synonymous with customer service, you can earn a lot of good will. (Take a look at what Xbox has done with their XboxSupport Twitter account.) Creating good will is the first step to garnering good reviews. On many review sites, incentivizing reviews is a violation of the terms of service, so community building is a great, sustainable alternative. Plus interacting with your customer base has the added bonus of helping you find your real fans.