Does Apple's new subscription pricing policy affect SaaS?
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How does the new subscription pricing model affect SaaS companies that have iOS applications that use a freemium pricing model (with monthly paid contracts)?
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Answer:
My guess is that Apple will not enforce the same types of restrictions with software as it does with media content publishers because it would be more likely to run into anti-trust issues since Apple plays a dominant role in segments of the software industry. See "Will Appleâs Latest Media Foray Draw Antitrust Heat?": http://blogs.wsj.com/law/2011/02/15/will-apples-latest-media-foray-draw-antitrust-heat/ With that said, from all of the discussion threads it's clearly confusing people and Apple's ambiguity doesn't help... It seems (at the moment at least) they are not targeting primarily web based SaaS who happen to also have a complimentary native app: Jobs: âOur philosophy is simple â when Apple brings a new subscriber to the app, Apple earns a 30 per cent share; **when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 per cent and Apple earns nothing.**" The second situation applies to SalesForce, 37signals, and a host of others, where the primary service is web based SaaS, and the iOS app is complimentary. Their subscribers start life by being driven to the primary service outside of the app store. Under the new terms the complimentary iOS app simply can't drive sales on its own (and in my experience they rarely do today). If the complimentary app does try to drive signups on its own, this is where you might get into the new conditions.
Dan Engel at Quora Visit the source
Other answers
Hank Williams has a good blog post discussing this: http://whydoeseverythingsuck.com/2011/02/apple-is-actually-asking-for-100-of.html In short, yes, he believes it applies to SaaS.
Michael Donohoe
Assuming the email is legit, Steve Jobs says the subscription policy is meant for publishing, not SaaS: http://www.macrumors.com/2011/02/21/steve-jobs-email-suggests-in-app-subscriptions-dont-apply-to-software-as-a-service/ Of course, there's nothing stopping Apple from changing how it applies this policy moving forward.
Seth Harris
Ryan Carson assumes the subscription policy applies to SaaS: http://thinkvitamin.com/web-industry/why-you-should-fight-apples-subscription-extortion/ At present I have to consider Ryan and Hank Williams takes on the issue as speculation. They don't seem to be working from any additional information beyond the press release. The Apple press release specifically calls out 'content' applications which would seem to be distinct from service applications. But will Apple consider anything that requires an account to be a subscription? Has Apple provided clarification?
Jonathan Dodds
I really hope this only applies to 'content' publishers. I can't see how this will work with apps that are utilities for more functional web based apps. I have an app I was working on that makes no sense to purchase an in-app subscription, but does require a subscription from an online account. It feels like they are trying to control too many things here.
Cameron Caine
Hope I'm wrong, but as I understood, subscriptions are only for content publishers like newspapers, music/video-services, etc.
Dmitry Utkin
Based on both the news release and the rejection of the Readability app this morning, it appears that ANY value of an economic nature delivered by an app must be purchasable through that app and Apple gets a 30% cut. This is a mere 10x more than any other payment system charges - like Visa, MasterCard or American Express. It's also a 90%+ gross margin on the cost Apple is incurring to provide the payment system service. I don't think this wouldn't be as big of a deal if there were other accepted methods of installing apps on an iPhone or iPad. Apple could certainly justify the requirement for promotion in their App Store. But because they have a monopoly on app stores, this is the equivalent of Microsoft selling you a copy of Windows, and then later blocking your web browser from surfing to http://Amazon.com, unless Amazon will pay them a 30% cut on all of your purchases. This is a basic principle of user freedom and if Apple tries to make this stick at this level, I believe we'll quickly see both regulators and competitors level the playing field. (This could potentially be the best news Google has had all year if they can get their act together and protect users from telecom carriers mucking up the Android user experience.)
Aaron Klein
It seems that the concern is that purveyors of software services who just want to bring some value added capability through an iPhone app may now have pay some subscription tax to apple. I don't think that there is an issue for providers who are solely adding value to an existing service. My understanding is that if you are not selling / upgrading / extending the service period of a service or access to content in the app outside of the In App Purchase system then you are OK. Amazon runs afoul w/ the Kindle app because it allows purchase of books in the app that redirect to the Amazon web site. The good gray area example is the Economist. I have a paper subscription. The Economist allows me to download E-copies of the weekly magazine. As I understand it, the Economist brought me as a customer to the iPad app, so they are OK, right? I hope so, I'd be pissed if I had to purchase a separate subscription.
John O Schneider
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