What are good PPC conversion rate or targets (text, display) for fashion etailers?
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Conducting an Adwords PPC campaign and wondering what should be a realistic long term conversion rate goal to get to through testing and refinement. My avg sale price is $165.
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Answer:
According to Forrester, the average conversion rate for retailers is 2-3%. IMO, that's average, and anything more is good. Source included here http://spinnakr.com/blog/ideas/2012/08/how-to-calculate-the-roi-of-conversion-rate-optimization/
Blaire Jones at Quora Visit the source
Other answers
Conversion rate for site conversion is 2-3% but this includes all channels not just PPC. I'm looking for the same stat. I found that Organic conversion rate is around 11% for all verticals and close to 25% for retailers. based on http://Marketingsherpa.com but this seems a bit dubious to me. Would love another source that backs this up and flush our PPC conversion rates.
Curt Brown
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