How to get more visitors from search engine?

Are visitors to a website from a search engine more likely to click on ads on the site than direct visitors?

• Search users are often thought as having 'intent' which boosts their click-through rate for ads on search results pages; I wonder if this increased click-through rate extends to ads on pages that they navigate to from search results pages.

• Answer:

  Absolutely, assuming the ads are related.  This is the primary reason why Google AdSense uses query strings from the referer for ad selection both on that page and now on subsequent pages/sites (for up to a few hours).  If a user expresses inbound intent and the ads on page can be matched to that intent, CTR skyrockets.  (This, btw, is the basis for Made-for-AdSense (i.e. MFA) sites which aribtrage the cost of driving someone to the site via a Google AdWords click and the revshare they make when the person leaves the site by clicking a Google AdSense ad -- and they can do big money.)