What is the average e-commerce conversion rate from paid traffic (Adwords, etc)? What would be a good target conversion rate?
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Answer:
There is no accurate answer, for it depends completely on your industry, product, SEA strategy and targeted ROI. My advice: set a targeted return on adspend and tailor the campaigns to that. If you can, try to see attribution over other online channels with Yahoo Web Analytics or other. That way you'll be able to set a higher cost per conversion in Adwords, because you know you'll get ROI via other channels.
Wouter Blok at Quora Visit the source
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