What is the technical information of a podcast?

Consumer Internet: When searching online for professional service providers (e.g attorney.) what information are you hoping to find in online marketing materials  (e.g websites, blogs, youtube, podcast)?

• Answer:

  At the very least, I expect the written copy to use proper grammar and contain no misspelled words.  I am a grammar and spelling snob, and I have a tendency to look down on a person or business that can't get its advertisements or "public face" written properly. Several years ago, one of the major corn companies created an ethanol ad campaign based on the old Burma-Shave roadside signs (http://en.m.wikipedia.org/wiki/Burma-Shave).  It was a creative idea, but the very first sign said, "Gas prices are way to high."  For those who don't know, the correct word to use in that sentence is "too." It boggled my mind that a major corporation could have let such a simple, basic mistake slip through however many layers of writing and proofing before being publicly displayed along Interstate highways. Some people might say, "It's an easy mistake to make," but if a service provider or company isn't willing to make sure its own ads are correct, why do you think they would be more careful with your business?