What is the difference between market maturity, market readiness, market viability, market entry, market traction and market proof/validation?
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And what are other words for the readiness, traction and confirmation/validation/proof of startup business models? More keywords: marketable marketability ready for the market market maturity market viability market feasibility market potential market opportunity
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Answer:
How I see the logic (click on the image) Technical readiness: New technology is ready to be used by a new startup (technology trigger, proof of concept) commercial viability is unproven Market opportunity: A new market could be created via the new technology or the new technology could disrupt an existing market Market maturity: ? Market readiness: People are able to use the new technology, because of enough market share of an underlying technology (platform readiness) Business readiness: A startup team has been formed and could be funded and has developed a prototype based on the new technology Product readiness: The startup team has developed a beta or gamma version Market entry: The new product is ready to be given to people (product launch) Market traction: There are early adopters using the new product (social proof?) Market proof: The market validation is in the traction - A growing number of people (gaining market traction, momentum with early majority) is using the product (success as a new product, commercial viability is proven) Please tell me, what you think of my visualization!
Christoph Möller at Quora Visit the source
Other answers
Market entry is building an app and launching it to a limited or global public set - it could have any number or quality of features - as long as it is out there, it has entered the market. Market readiness is the product builder's view of the product at the time of introducing it to the market - making sure it has the right set of features to be usable and not have any major blocking limitations for a majority of the target user segment. Market traction is when people start using the product that has been entered into the market. Market proof/validation is when the traction builds up to the point of getting the attention of competitors, media, etc. in that industry.
Anand C Ramanathan
A simplified, perhaps an oversimplified, answer: Market readiness: People are ready to use/buy the stuff. Market proof: People are already using/buying the stuff. Market entry: I am ready to sell my stuff to people. Market traction: People are using/buying stuff.
Chirag Mehta
If product is not ready, there is no market entry; and if product isn't getting traction, there is no market proof.
Ian Cheng
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