Is the creative approach appropriate for the target audience?

What is the best approach in selecting your target audience for Social Media?

• Answer:

  Although I agree that segmentation is an important marketing tool to spread your proposition I think it's more important to find the people who care about your product and offerings and who are willing to join your brand or product online. Social media is not so much about spreading your message but about interacting and having a conversation about your message. Do you meet you customers expectation on your social media channels? It's not so much about selecting your audience but selecting the right channels to reach your audience. Therefore, I think it's more important to have a good idea what channels are important for your customers. How can you use YouTube or Flickr for your brand and is your target audience present on these channel? Is Facebook enough or should you join a local social network. A great way to find out if your brand is already being discussed online and on which channel is using search engines such as http://www.twingly.com http://boardreader.com/ http://www.socialmention.com/ or http://topsy.com/ However, sometimes it's worth to find new markets and explore the social media landscape to reach new customers, networks and communities. So maybe you should just dive in and explore!