How important is it to take design classes if I plan on starting my own biotech company in a few years?
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A generalization of the question would be: how important is to have fluency in design when positioned in a managerial role?
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Answer:
It is not important that you take design classes, especially if you are going to be a CEO of the company. has a great line on what a CEO should do. âA CEO does only three things. Sets the overall vision and strategy of the company and communicates it to all stakeholders. Recruits, hires, and retains the very best talent for the company. Makes sure there is always enough cash in the bank.â You can do other things, but those three NEED to be done, and done well. Now, if the vision of your company is design-centric, a few classes won't get you to a high-enough level where you are going to be the thought leader in your company. This leads into the statement about hiring great talent. Hire someone who can own that design-centric role. The same can be said if the company is marketing focused, manufacturing focused, low-cost, high-cost, etc. Of course, you want to be good at everything... but what do you want to be great at? Taking a few classes in anything will not get you to a thought leadership position. My advice? Take what you are best at, and crush it in that realm. Hire people who are great at their realm and pick up on them through osmosis. You'll be better off than taking a few classes.
Chris Loughnane at Quora Visit the source
Other answers
This is a great question. Most managers (from my experience) have little to no design experience. Design, as with any discipline, has guidelines which separate good work from bad, but this field of expertise differentiates itself from other business concerns by ultimately being graded by the particular tastes and interpretations of laymen and/or employees which seek to only serve the short term bottom line. For example, engineers may see the difficulty in the concept's production as an unnecessary hurdle to the final product, despite the communicative and emotional (consumer's positive perception) properties of a successful design. The product is often dumbed down to reduce the cost of goods sold which can limit the impact a product has in the market place and underserve the product's value. This can decrease product awareness and make you less money! I wish more executives understood the value of design and how it relates to sales, engineering, and brand perception/awareness. Design bridges art and engineering. To answer your question, I think high level lessons such as: how design impacts business, what makes for good design, cost effective capabilities in your particular production method, and comprehensive branding (from visual language of your product line to marketing collateral) would give you the foundation to smartly communicate with your design team. But whether you do pursue formal education or not, value your designer's input and work to gel their vision with your company's mission statement, sales tactics, and the bottom line.
Snow Galvin
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