Is there a way to track post impression activity on Facebook ads?
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We can supply a tracking pixel through premium ads, but there does not appear to be any way to do this on the self serve tool, why wouldn't they allow this, as it would make the RoAS look much better.
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Answer:
No Facebook only offer this with premium buys at the moment. They are considering offering it again via self serve. The reason for the concern is privacy. They dont want ad networks dropping cookies to specific groups and then retargeting them off Facebook. Most importantly this could have an impact on users' perception of privacy, secondarily this could commoditize the social graph which is bad for Facebook's revenue of course.
Simon Mansell at Quora Visit the source
Other answers
Unfortunately this fe...
Advit Sahdev
No such feature is available on Facebook, and it is a problem for attribution. Facebook let's you track Click Thrus and you can easily attribute conversions to clicks. Not the case for View Thrus. You cannot link a sale (price, ref, products) to an impression unless the person has clicked on the ad.
John Staub
Facebook Ads has a poor history of conversion tracking functionality. They offered it for a while and then removed it because it just didn't work properly. It seems unlikely that they would come out with post-impression tracking without first bringing out a working external conversion tracking system.
Jacob Ozolins
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