What are the best books on digital marketing/strategy or marketing in general?

I agree with this in the sense that some books have these great over arching statements and themes, but don't teach practical application. The best way is to actually get out there and try it. Three books I do recommend however are: Switch: How to change things when change is hard: http://www.amazon.com/gp/product/0385528752/ref=oh_details_o06_s00_i00 Made to Stick: Why Some Ideas Survive and Others Die: http://www.amazon.com/gp/product/1400064287/ref=oh_details_o01_s00_i00 Thinking for a Living: Creating Ideas That Revitalize Your Business, Career, and Life: http://www.amazon.com/gp/product/1563524694/ref=oh_details_o03_s00_i00 These are more about thinking and tactics to help motivate people do what you may want them to do when you market.

digital marketing is a very passionate career today times and this is a very vast and wide area where you can make a lot of money to survive your life and i think that you can full fill your dreams within this career.  today online marketing is a need and a particular requirement of any type of business to establish to very high rating. this is a need every entrepreneur to stable in market without internet or online marketing you can not succeeded because this is create a lot of live traffic for you and increase your every second sale and you can target whole world with this marketing strategies. today time this is a booming industry . i am also learning more books to engagement of traffic and all marketing strategies also.you can learn also these best online marketing or digital marketing books 1. Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement - Calvin Jones 2. Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students - Ira Kaufman3. Best book for all solutions - Digital Marketing - Dave Chaffey 4.last one more is http://www.amazon.in/gp/product/1292077611?ie=UTF8&camp=3626&creativeASIN=1292077611&linkCode=xm2&tag=jpjopa-21 all the best for your career Footnoteshttp://www.amazon.in/gp/product/0749460628?creativeASIN=0749460628&linkCode=w00&linkId=&ref_=as_sl_pc_tf_til&tag=jpjopa-21http://www.amazon.in/gp/product/0415716756?creativeASIN=0415716756&linkCode=w00&linkId=&ref_=as_sl_pc_tf_til&tag=jpjopa-21http://www.amazon.in/gp/product/1292077611?ie=UTF8&camp=3626&creativeASIN=1292077611&linkCode=xm2&tag=jpjopa-21

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