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What are the best ways to do marketing via internet?

What are some good exit plans for a digital or internet marketing agency?

  • I was recently having a discussion with a good old friend who's planning to start an internet marketing agency about the possible exit plans which he can consider in the near future (just in case).His agency plans to target small and medium enterprises in the retail and manufacturing sectors. So many questions were going through my mind at that moment but the foremost has to be the best possible way of transition from one to the other. I did give him some crappy answers and solutions but i'm still curious on the best possible ways to do the same.I'll the the happiest person if anyone can help me out with your valuable suggestions based on your experiences and observations.Thanks.

  • Answer:

    Aside from being acquired by a larger agency in the same vertical, a number of creative agencies, PR firms, and media agencies are interested in growing their internet marketing divisions. An alternative route that some agencies take is to grow a service and product hybrid model, starting with internal toolsets which they then make public. Most famously, both SEOmoz and Raven Internet Marketing Tools transitioned from being SEO consulting agencies to tools providers.

Dev Basu at Quora Visit the source

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If you plan to have a long a fruitful relationship with your web marketing firm then these important questions will help you select the correct internet marketing firm. Do you have an hour to write a really great blog post today? One with images and other enhancements to make it more readable and interesting? If your website or blog has a technical problem today, do you have someone to fix it or will you need to spend an hour or more to find someone? What about updating your WordPress Plugins and Software? When was that done last? Do you have time to answer comments on your blog today? Time to thank people for following you on Twitter, FaceBook, Google+, LinkedIn and Pinterest? Do you have time today to find some interesting content to share with your followers and friends? When is the last time you checked Google Analytics? Google Webmaster Tools? Google Maps? Your Google Business Profile? How about in Bing and Yahoo? Have you checked how you’re ranking in the search engines lately? When is the last time you did an SEO Audit to see how well your SEO strategy is working? When is the last time you updated the content on your website or analyzed how well your pages are converting leads and sales? Have you used Behavior Analytics yet to see a visual representation of how users navigate your website and what they read and click on? Have you created a free download or other incentive to get people to share their email addresses and names with you? When is the last time you checked the forms on your website to make sure they are working properly? Have you written and distributed a press release lately? Do you have time to comment on discussions in your LinkedIn Groups today? How about on FaceBook, Google+ and Twitter? Do you have time to favorite and re-tweet some of your followers on Twitter or share some posts by them on LinkedIn, FaceBook, Pinterest and Twitter? Have you read the latest updates on the Google or Bing Webmaster Blogs to make sure your strategy isn’t outdated? Are your websites configured correctly? Like; Does the non-www version of your website automatically redirect to the www version so all of your links count? Do you even know where your best traffic is coming from and why? Do you have time to oversee programmers, designers, SEO Contractors, Social Media Contractors, and others? If you do it in-house, are they all on the same page? Do you have some time today to go read up on all the latest social media, SEO, PPC and other online marketing methods and tools? Do you have the time to . . . The list goes on. If you answered yes to all of those questions, congratulations! Have you had any experience with choosing a internet marketing firm? Was it difficult? I’d love to hear from you.

Ramesh Mari

For ventures like advertising agencies, PR agencies, digital media companies, acquisition by a larger agency is a possible exit option. In some cases, the company may be acquired by a large company, primarily to acquire the team. However, the valuations in such cases are not likely to be very exciting.

Prajakt Raut

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