What is an average retention rate for digital advertising campaigns?
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Looking to find out the average retention rate of Google AdWords and Facebook Ads campaigns. i.e. What percentage of new visitors that click on the advert become regular readers and visitors?
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Answer:
Also, clickers aren't converters with display campaigns. Google "Natural Born Clickers" studies and you'll see there is actually an inverse correlation between clickers and those that become your audience/customers.
Jay Friedman at Quora Visit the source
Other answers
Depends on the industry, product cycle, brand recognition and frequency over time
Umair Mohsin
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