What resources does rocket internet provide for start-ups (eg are marketing and IT all done from HQ, what roles do they usually hire new employees for - do they hire a full HR and marketing team for each start-up)?
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Answer:
Typically, (online) marketing and IT as important operative streams are all executed with centralized resources at first. Start-ups then build up their own teams and a hand-over takes place, most likely in a gradual phase-out. Additionally, HQ will take care of all things relating to financing / closing of new rounds. Also, the strategy and operational blueprint most likely will be pre-defined, especially if we are talking about a roll-out of an existing model to new markets / countries.
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