Business case studies related to blog marketing and social media. What is the best source?
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I'm seeking case studies that show the relationship between social media and blogs for attracting customers. What business school or online source publishes collections with online marketing case studies.
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Answer:
One of the best studies on social media is from UMASS Dartmouth. Starting in 2007 they have been comparing what college admissions counselors have been doing in social media vs. companies. Latest data had 51% of colleges leveraging social media vs. 22% of the Fortune 500 Companies. http://www.umassd.edu/cmr/studiesandresearch/socialmediaandcollegeadmissions2010study/
Dean Tsouvalas at Quora Visit the source
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