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How should I write a profile about myself?

How do you write a company profile for an early stage startup?

  • A company profile suited for elevator pitch when the pitch is not in-person. Some key aspects include: 1] Writing the product description (obvious). 2] Describing unique features of the product 3] Adding some personality to writing. 4] Describing use cases for the product. 5] Writing about the company's founders. 6] Avoid marketing-speak to make your idea sound more exciting. I want to know what is the standard template? How many more points do I need to consider while writing the company profile? And is the company profile enough to pitch? or Do I need an Executive Summary? Or Am I completely off track here?

  • Answer:

    1, 2, and 4 are the same steps. 3 and 6 are thinking too much. Investors want to know what you're doing, who you are, how far you've gotten, and where you're going, with the last part needing the least detail. Some investors want to be introduced to the team first. Others like to see it in the context of the product. If the team backgrounds are the perfect fit for the problem you're solving, I'd lead with the product. If the team is just solid all around, and the problem doesn't need specific skills, I'd lead with the team. Product description should be a) the problem you're solving and b) the interesting way you're solving it. Team description should be specific details that highlight your abilities: where you've worked (and what you worked on), where you went to school, notable things you've built, etc. Leave the adjectives out. You should also include the extended team here - any advisors and what they contribute. Follow with a description of your progress. Is your product built, are people using it, and are they paying for it? Are you adding users/customers at an increasing rate? If not, what is your strategy to start moving up and to the right? And what's the opportunity? If you're creating a new space, I'd put this after your traction section. If you're penetrating an existing market, it might fit better before - set your goals, and then show how you're hitting them. But give a taste of what you're aiming for and how big the vision is. Put it in a deck and be concise. Reading executive summaries is a nuisance.

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Here are some thoughts on deconstructing AngelList to create an optimized funding profile: http://go.DanielOdio.com/deconstructing-angellist

Daniel Ruben Odio-Paez

An elevator pitch is 20-30 seconds so you can't cover much.  It should be very simple with a value proposition, market size, and competitive advantage: I make ___ which does ___, helping people/businesses do ____ better.  In a ___ million/billion industry, our competitive advantage is ___. Good luck!

Jason Weingarten

Broadly speaking, a pitch to an investor should communicate the following: • What are you selling and to whom? • How large do you see the company growing to – what is your own aspiration for the company? • How are you going to implement it? • How are you going to make money? • Why are you the right team for the investors to invest in ? You can read the full article on what a pitch presentation should cover on the following link: http://www.thehatch.in/what-should-a-business-plan-cover/

Prajakt Raut

A better disruptive technique would be to crowd fund... So that you can filter your self from other entrepreneurs who are building excellent business guesses on excel and approaching investors. Investors would prefer giving you money to scale rather than money to develop your idea. Customers- who will give you money first deliver later. Market and idea validation. So if you couldn't even get 1 customer through crowd funding then maybe it's time to re think Your idea doesn't need to be scalable to crowd fund but it needs to certainly scalable to venture fund

Vaibhav Jha

You can check out some of the http://startupregister.net/startup-directory/?src=quora I get over at the Startup Register. Some are good. Some are not. One thing I like to hear when I listen to a pitch is where the company is now. Is your great invention/software/app actually working? If not, at what stage of development is it? If your product isn't live, what interest is there in the marketplace? Interest lists, pre-orders and social media followers are all indicators of traction.

Nigel Swaby

I am giving a you some effective sample's link so that you may have a clear insight of how to write a company profile for an early start up. You will also have the opportunity of get answer of your relevant questions from there. Well, for your convenience  http://www.companyprofilewriter.com/company-profile-samples/. Best of luck...

Michael Balder

I do not think that will be a fruitful outcome what you have listed  here. I think, you need to be more specific like: what you are doing,  the impact you are expecting, the way you are trying to get the outcome  etc. are enough to complete the company profile writing. You can check  for more details, if you want:    http://www.companyprofilewriter.com/how-we-write-a-company-profile/

Prince Hank

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