Demographics of the United States of America: How many smartphone users are there in major US metro areas?
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Based on most the marketing data I have seen (late 2011), there are somewhere in between 80-100M smartphone users in the US, and yet I imagine a large majority of these users are concentrated in major US metro areas (e.g. SF Bay Area, Los Angeles, New York). Are there any studies from 2011 or early 2012 which provide a more regional or ideally city-based approach to the smartphone market?
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Answer:
Actually, according to Comscore's 2012 Mobile Future in Focus from 23 Feb (a few days ago), smartphone adoption in the midwest has higher than average growth, and is now 62% http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_Mobile_Future_in_Focus This info (http://www.statista.com/statistics/187532/states-with-the-most-facebook-users-in-the-us/) about facebook users by state suggests that you're assumption is right about digital usage, having ca, tx and ny as the highest. But since the population is the biggest too in these areas, I think a more in depth analysis is necessary (or just finding the entire dataset Comscore is relating to.)
Ruti Polachek at Quora Visit the source
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