What are better alternatives than advertising with Google Adwords?

Is advertising trough the Google Content Network via DSP more effective than through AdWords?

• AdWords has a very good system for contextual advertising on their network. On the other hand, you cannot plug in your own and 3rd party data to bid higher for certain segments. Another aspect might be whether the Google Content inventory is available to 3rd party DSPs at the same rates one would get via advertising through AdWords directly.

• Answer:

  Typically the argument could be split as follows: For the DSP Technology They generally really know how to buy display media! The complexity of buying media has been preconfigured compared to Google's AdWords platform that was built for primarly text-ads. Some DSPs offer their own AdServing system that allows you to track and define your own goals etc, which can be highly customizable depending on the DSP of your choice etc. People You will likely get access to a wider team with more expertise than Google Adwords. For Adwords Rates/Inventory Some inventory is only available to AdWords only at a reserved rate. Features Contextual targeting via keywords is effective to target publisher pages with correlation to your product etc. In relation to the 3rd party data it is possible to plugin 3rd party data via Google AdWords. Mapping lists is something that your Google rep should be able to assist you with.