Does anyone have examples of how can you get people to "opt in"to targeted Ads?
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How do you get people to "opt in"to targeted Ads?
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Answer:
I don't have any examples of getting people to 'opt-in' to targetted ads. What I will say is that the only way this works is when you accomplish several goals all at once: 1) Make it completely transparent who is doing the targeting, what information is being collected, how the information is used/shared/stored 2) Have the 'value exchange' conversation - Remind the visitors to the site that it costs money to write, edit, publish content or to build and operate a service and remind them that advertising helps to pay for the site... AND that targeted advertising make a more non-intrusive experience for the visitor - and more revenue for you 3) Do all of this in a way that the consumer will engage with and not just 'skip' off the site at the first hint that things aren't completely easy and free.
Troy Norcross at Quora Visit the source
Other answers
The same way you get them to request more email spam. You don't. Advertising that's targeted to the user is worthless. http://zgp.org/~dmarti/business/where-is-all-the-spam/
Don Marti
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