MailChimp (product): How do you prevent your email campaign from landing in clients' spam folders?

Looking at the list size you are having, you will always get very low email open rate with single ESP provider, whether its MailChimp or any other solution.This issue start happening when you send an email campaign to a list of above 25,000 emails at a time. When your emails hit the mailbox providers through single ESP, they start treating new emails as spam, which inturn impacts your email open rate.So, what can be a good solution to resolve this issue?Using multiple ESPs?Yes, this is the solution, but, is this possible?This is the problem, that can be solved easily by using hybrid SMTP relay servers with a service that can connect to multiple SMTP relay servers and route emails accordingly. This solution is called Micro-deliverability of emails.Currently, EasySendy PRO is one of the solution provider which integrates with SMTP relay servers like Amazon SES, Mandrill, SendGrid and MailGun to deliver emails. You can split test email deliveries across the relay servers and check reports, track email clicks, opens of each email campaign. It also has smart autoresponder and email list segmentation.Recently, I wrote a blog post about this solution in detail here: https://easysendy.com/blog/the-concept-of-micro-deliverability-in-email-marketing/

Here are a few things that you HAVE TO keep in mind when sending out email campaigns: Avoid ‘Spammy’ words Be compliant with CAN-SPAM act Have Opt-out/Opt-in Option in Emails and Honor Them Include a Text version of your Email along with the HTML version Use ‘Permission Marketing’ Use SPAM checkers before sending emails Get off Blacklist Maintain a good Text to Image ratio Avoid SPAM traps Avoid large attachments Ensure that Your DKIM & SPF are Setup Properly Use Reputed Email delivery services I have recently written an article on the same. Here's how you can http://www.leadsquared.com/email-deliverability-ensure-your-email-do-not-hit-the-spam-box/.

Emails landing in spam is quite a common issue for anyone .We do campaigns and many potential buyers are missed just because of a small negligence .A pretty resolution is using gmail smtp as by this the mail will be sent using google server which automatically classifies itself as not spam . The best way to use is via google app which provides personalised email for domain over gmail. By that only few emails will ever land in spam .To know more : http://prustun.com/google-apps-emails-landing-in-spam/

You’ll want to first segment the list – with a list that large, segmenting will help you craft more personalized, tailored messages that can help decrease spam complaints. You may also want to consider thoroughly cleaning your list; ensure you’ve removed any spam traps, invalid or bad email addresses that can hinder your deliverability. Feel free to check out Clickback’s blog post on how you can optimize your deliverability! http://blog.clickback.com/index.php/how-to-optimize-your-email-deliverability/

Have you sent emails to these subscribers before? Or you have started recently and seeing mailing getting mails to spam folder. >> If you have started recently and seeing this pattern then there is no porper warm up done. Start by sending 100 emails per day and then scale up. Also check IP reputation and if you are using shared IP. Have you ensured that the list is clean >> Having invalid email ids also can accentuate this problem. So clean up the list first. Stale content >>If you have been sending the same content repeatedly then too you will see this problem. Else the content could be spammy. ESP Which perticular ESP (hoptmail, gmail, yahoo etc) are you facing problem with? Each of them behaves differently.

You should provide instructions in every campaign to white-list your domain. This is often put in the email footer and most email clients make this a one-click process for the recipient. Check MailChimp's support resources; they probably have white-list best practices published.

You probably need to talk to Mailchimp. They are a very friendly bunch. But I would also recommend segmentation. Start segmenting by engagement. Mailchimp gives you a star rating for users. Send an email to your 2 star and less users asking if they are still interested. Might as well unsubscribe them an save some money if they aren't. Talk to Mailchimp first though as these things tend to have a high unsubscribe and bounce rate per campaign. You might end up cutting the list down by half. That isn't a massive problem as long as the half you keep are all the engaged users.

Hey, since this topic can get a bit complex at times, we broke it down in blog form and made it fairly simple to understand. Here’s our blog on http://www.nudgespot.com/blog/increase-email-open-rates-avoid-spam-traps/. We talk about spam traps, blacklists, email verification tools, email content best practices, image to text ratio and more - which are all factors in lowering spam rates. Check it out!