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What does it mean in marketing: BTL?

What does social marketing actually mean?

  • In this new world of social communication and marketing through social channels, what does social marketing actually mean to you from a planning and delivery point of view?

  • Answer:

    social marketing is not for generating leads.. it is just for popular your brand in social communities and channels. Youtube or facebook only helps you in branding your product although some social media activities like bookmarking and giving review may help you.. like in small business, if you are searching for some thing in your particular area, Google map, hotpot or yelp comes in top serp will help you to cover the that particular area market. that means list your website in these common listing area give review about your product definitely people attract with it to you !!

Shazan Sayani at Quora Visit the source

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Many people mistake this with social media marketing however on the contrary to the traditional cut-throat marketing, there exists a concept of a rather beneficial marketing approach used by NGO’s and nonprofit organizations.  The idea is simply to serve a greater cause. It helps highlight issues of common interest and problems that effect masses, for example polio eradication or diabetes awareness campaign. http://www.researchomatic.com/social-marketing-128178.html  and http://en.wikipedia.org/wiki/Social_marketing

Martin Harpar

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