Changing a user on a BlackBerry?

BlackBerry: What should be a smart move in RIM's strategy? They need to increase it's market share in the end-user market or this ship has already sailed and they need to focus in the enterprise?

• As we've seen in the last years, blackberry's end user market has been plumbeting with the advance of iOS and Android devices. With it's successive delays, BB10 couldnt prove that it is "the big thing" that's going to take RIM to be an important player in the end-user market again. In addition to that, iPhones and Android phones are starting to gain terrain in the enterprise market, and RIM might also have accelerated this process with the release of BlackBerry Mobile Fusion, a software that allows you to manage iOS and Android phones with little or no difference from the security level in which BlackBerry devices have built it's reputation over the past decade. What do you think should be a smart move to RIM now? Try to fight with Apple and Google/Mororola/Samsung in the end-user market with actions like buying whatsapp and integrating it to BBM, developing more user friendly phones or even licensing BB10 to other manufacturers or they should abandon the end-user market and stating clearly that they are focusing efforts to keep it's leadership in the enterprise market with other solutions more like mobile fusion and blackberry business cloud services?

• Answer:

  They need to listen, and listen hard. They need to get off the legacy BlackBerry OS as soon as possible. It seems crazy that five years after iPhone was introduced, pretty much all BlackBerry handsets still use fundamentally the same interface, albeit that they now have half-decent touch control. BB10 may be the saviour of RIM, but it's way too early to say.