What is geographic segmentation?

Social Media Strategy: What are some segmentation tactics for Facebook?

• As most marketers still struggle with understanding how to communicate with fans, I have started already the hard work to figure out how segmentation on Facebook could be done and would like to also ask if you have any experience and tips? As you already know, there is no way for brands (using Pages to communicate with fans) to differentiate if a fan is a new fan, loyal fan, this segmentation must be done in other ways and using FB Apps is one way of accomplishing - but no shared experiences from brands yet. So, how to do it in best way?

• Answer:

  Organic reach of facebook pages are really low. It is hard to reach 2k of 100k fans. Best and almost only way to pass over this situation is post like ads. You can segment your target audiance as far as your imagination with facebook ads TA tools. Also you can reach your target audiance who aren't your fan. if you want to profit by facebook, you must have got advertising budget. Budget is small or huge, not important. Organic communication is no longer available. :\ And the segmentation tactics.. Simply you can show different content for men and women or youngs and adults. When you are sharing spesific topics for ex. Real Madrid FC or Game of Thrones; you can show this content to only Real Madrid FC and Game of Thrones fans. It will raise your engagement rate and higher engagement rate will raise your reach.