Who is marketing manager?

How is a strategic marketing manager different from a product marketing manager?

  • There seems to be quite a bit of overlap, though strategic marketing managers often work cross-portfolio...

  • Answer:

    The problem with business job titles is that they are often more art than science, largely informed by the thinking of the hiring manager and of her predecessors in the company, rather than by formal industry definitions. Strategic marketing could mean product marketing in some companies, or have completely different areas of responsibilities in others. They can both cover a single product or a set of offerings.

Boaz Ronkin at Quora Visit the source

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