"Foreigners can't succeed in business in China" - actual comparative data, or unsubstantiated hogwash?
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As a long-time entrepreneur and foreigner resident in China, I often encounter a strong skepticism against foreigners' ability to succeed in China. Indeed, there are many cases of foreigners who tried to build businesses here but were not financially successful (including yours truly, the first two times). There are also high-profile cases of large overseas companies' failures due to terminal "foreign management didn't understand China" disease. And just look at all those Chinese success cases! IPOs all around! Case proven, right? But wait a second.... First, there are plenty of foreign business people who have been successful in China - both entrepreneurs and large companies. The latest issue of Hurun lists the richest foreigners - not bad. Most got rich by sourcing things here, and selling them overseas. Too boring to be considered? and more importantly...there are a LOT of Chinese business failures too! Some of them on a scale that dwarf foreign failures, both in financial magnitude and in staggering management ineptitude. It seems quite obvious that in total number of cases, there must be far more Chinese failures than foreign...of course. There are lots of clueless foreign entrepreneurs in China, we see them at the same cocktail parties. But how many clueless Chinese entrepreneurs are there? "More" is the answer. Of course. There's a lot more Chinese people here than foreigners. Of course there are more of every kind of person. They just don't attend the same parties. Those Chinese success cases...didn't some of them use some "foreign" management techniques? Maybe even hire some foreigners? So...are foreigners and their strange foreign ways really handicapped in doing business in China? Shouldn't we be looking at the relative percentage of success compared to a fair peer group? Is there actually anyone, anywhere who has done this? Is there any data support whatsoever for this widespread belief? Perhaps the correct distinction is not between "foreigners" and "locals", but between "people who know what they are doing" and those who are still learning the basics? Perhaps it's possible to graduate from one group to the other, over a course of years. Perhaps this distinction applies equally to foreigners and Chinese. A foreigner can never see China the same way a Chinese person does. Absolutely true. And a Chinese person can never see their own country as an outside observer with a different frame of reference. When an unforeseen challenge arises, both have different and complementary experience sets to draw on - personal and cultural. There are many "super-localized" foreigners (speaking perfect Chinese, can cook Chinese dishes, ride old bicycles) in China who aren't successful at business - many aren't even trying hard to get rich. There are also foreigners making lots of money, who only speak a few words of Chinese. They are successful because they are smart/experienced. "More or less local" doesn't seem correlated with foreigners' financial success in China. "More or less smart/experienced at business" seems to have a very high correlation. I believe the "right" answer is often a combination of foreigners and Chinese on the same team - for small or large companies. People chosen for their abilities and contributions, individually and collectively, each playing to their own strengths. I challenge the assumption that "foreigners can't succeed in business in China" - does anyone have any real comparative evidence? I suggest that the ideal company has both "foreign" and "local" ideas and viewpoints, chosen because they were smart, not based on their nationality. And I look forward to your answers and comments :)
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Answer:
While there are some difficulties for a foreign company to succeed in China, expanding a company to China can still be a profitable decision. Business people in China have favorable impressions of American culture and way of life, and see a cooperative relationship. Chinese people are optimistic and confident about their own futures. They now see themselves as a superpower. Both groups value each otherâs prominence in the worldâthey see need for cooperation to benefit global financial stability. For more: http://trufflepigsearch.wordpress.com/2012/07/31/why-china-american-business-succeeding-in-china/
Anne Weber at Quora Visit the source
Other answers
"Foreigners can't succeed" is 100% hogwash."It's more difficult for foreigners to succeed" would be 100% true.I'm Canadian, but have lived and worked in China for 23 years. I've started two successful businesses here, had one failure, and one mediocre result. I'd consider that a pretty damned good success rate even back in Canada, much less in China. So the claim that foreigners cannot be successful in China is plainly false.More to the point, my first business was as a cross-cultural consultant, helping foreigners understand how the Chinese culture impacts business in China. How to manage and communicate with Chinese employees. How to build strong business relationships with Chinese suppliers, partners, clients, etc. How to really understand 'face' and 'guanxi'. The list goes on and on and on.Just watch a typical foreign businessman having dinner with Chinese VIPs, and I'll bet that I can point out at least five significant cultural mistakes that they make during that dinner. Not minor embarrassments, like not using chopsticks properly, but significant mistakes that could impact relationships, trust, and/or communication.Look, doing business in your own country is difficult. The majority of people who try to start their own business will fail. This is a standard rule pretty much anywhere in the world. If you're doing it in a country where the language and culture are entirely different, then obviously the odds of failure increase even more.On the other hand, if you are successful, the potential rewards are huge. I know several foreigners in China who've made significant fortunes with self-started businesses.There were a few things that all of them (including myself) shared in common. First, zero reliance on luck. We all did massive preparation. Years spent getting the relevant experience. More years spent in studying and learning the necessary knowledge. More time invested in learning about Chinese culture (often by starting a business that failed, and then learning from that experience), and how to work in it.Second, realistic expectations. The whole "China has 1.3 billion people, so if I can make ten cents from every person, that's over a hundred million dollars!" thing is pure nonsense. You're never going to get anything other than a small fraction of that market, and you'll be competing for that small fraction with quite a few other companies. You won't be an overnight success. It will take time, and money.Third, think of something that Chinese can't easily copy...because if they can copy it, they will. They'll copy it, and then sell it cheaper, to a larger market. You will not be able to compete. I myself have always focused on service-oriented industries, where Chinese tend to do more poorly, and where there is a bias (fair or not) that foreigners provide better and more trustworthy service than Chinese do. Sure, there have been people who've copied me, but I've been able to maintain a significant position in the market.Summary -- It's like pretty much everything in life. Yes, there's a big risk. Bigger than if you were to try to do the same thing in your own country. But there is also, potentially a bigger payoff, if you are indeed successful. I wanted to edit to share a story that helps illustrate this. About ten years ago, I was at a conference in Vancouver, B.C. that was discussing international business. I attended a talk given by a Taiwanese businessman, who spent all his time telling everyone about his spectacular failures in China (dude lost over 25 million dollars), and then essentially concluded, "I'm Chinese, I speak the Chinese language, and know the Chinese culture, but I failed. You aren't Chinese, don't speak the Chinese language, and don't understand the Chinese culture. You have no chance."When he finished, and there was time for Q&A, I stood up and confronted him. I explained that I had started a successful business in China, and knew several other foreigners who had done so, also. He stuttered a little as he tried to dismiss that, that we were just 'lucky'. I concluded by stating that I felt it a rather curious phenomenon that those had failed held themselves up as experts, while dismissing the opinion of those who had succeeded.There are tons of people who've failed in China, and will tell you horror story after horror story about all the things that can go wrong. And they're true.But they are the experts on failing. Not on succeeding. If you want to know how to succeed, talk to the people who've demonstrated their ability to do so.
John Lombard
The statistics shows that nearly 50% of foreign companies exit China within 2 years. There are many reasons why the companies failed. I will list 5 common mistakes: 1. Enter China without fully understanding the challenges, 2. Under-estimate the cost of business development, 3. improper strategies or poor execution, 4. working with wrong partners and 5. the business model does not suit the culture. I will also include an article for your reference - http://leveragechina.com/five-major-challenges-faced-by-the-american-smes-during-china-market-entry/ Casey W. Xiao-MorrisChina Business Consultant
Casey Xiao-Morris
Non-chinese people do not have a level playing field in China. That said, the scope of the opportunity is such that I really do think that anyone willing to work like mad and be flexible can really have a shot at doing great things here.
Jacob Gadikian
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