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How family shapes our identity?

What are some generative logo designs (i.e logos that use an algorithm to provide different shapes as a visual identity)?

  • The Media Lab visual identity has been created in 2011. It is not a simple logo but a matrix to randomly create more than 4000 possible shapes based on a same pattern, one for each person inside the Lab. http://www.rt80.net/medialab/ Another pretty similar expeirment is the Casa Da Musica (Portugal). The logo by Sagmeister Inc provides different shapes based on a same logic to express every different kind of music that could be played inside the building http://www.sagmeister.com/node/192 I am wondering if there is any other examples of logo or visual identity that are based on algorithms.

  • Answer:

    The identity for Swisscom is dynamic, I forget what metrics affect its shape but you can read up on it in the brief, designed by Moving Brands (http://www.movingbrands.com/?category_name=swisscom-work#img16) See it in action: http://www.swisscom.ch/en/residential.html

Victor Ng at Quora Visit the source

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I've been looking into this recently. I've found... A student proposal for a new Exploratorium identity: http://blogs.artcenter.edu/dottedline/2011/11/07/students-algorithm-based-brand-identity-system-wins-adobe-design-achievement-award/ Copenhagen UN Climate Change Conference: http://www.creativeapplications.net/processing/cop15-identity-processing/ Nordkyn Water: http://flux.longmate.net/?p=35 EISF identity takes the 12 EU stars and draws a line thru them differently each time: http://www.company-london.com/work/european-interagency-security-forum/ The SALT identity is interesting in that it's encoded in a font, that is periodically redesigned: http://projectprojects.com/salt/ Not exactly generative, but it has possibilities based on the design, for the THNK: http://www.lava.nl/projects/view/274/THNK-the-Amsterdam-School-of-Creative-Leadership/english/ Another student project for the city of Brussels id: http://www.matthieuregout.com/graphic.html#mp_the_hybrid_city Yet another student project to redesign http://last.fm id based on users' music prefs. Cool idea, but not very well realized: http://mayairvine.com/lastfm.html http://Qi.tv logo is generated with some C code; http://www.alorenz.net/archive/qitv_logo/ Dokfest Lounge identity is 2000 swarming pixels that programmatically spell out the logo: http://2009.field.io/project/dokfestlounge Here's an analog idea that I don't quite understand, but sure looks cool: http://2009.field.io/process/research/design/sonic-acts-identity There are other id systems that aren't really algorithmic, but rather dynamic... several examples here: http://www.hexanine.com/zeroside/the-future-is-fluid-inside-dynamic-logos/

Edmundo Ortega

I worked with a guy originally from Tomato, and he and I discussed this quite a bit for a project we were working on together. He told me about a couple of projects they did back in 2002: tv asahi http://www.tomato.co.uk/2002 and one for Sony called Connected Identity (which I couldn't find any vids for): http://markguglielmetti-echo.blogspot.com/

Corianda Rocklein Leste

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