What is the role of an advertising agency?

What Is The Role Of A Media Independent Agency In The Advertising Process?

• Answer:

  These agencies provide complete media planning and buying facilities across all media to their clients. These agencies help a company to position their brand and plan that how their media budget should be spent in a proper way. In this way the companies which do not find their position prominent in the market, for them, these agencies can be considered as the advisory services with the practical solutions. Usually advertising agencies can promote the brand according to the vision of the company but these companies focus which media to select etc. These agencies get more control over the advertising of a product! I will also quote an example for your understanding. Jaa is a well known independent media agency and you can also visit the site of the company to learn about the processes of these companies. http://www.jaa-media.co.uk/